- Tim Hortons is encouraging Canadians to nominate their heroes at herocups.timhortons.ca so we can try to highlight the contributions they've made during the pandemic
- 100 variations of the Tim Hortons Hero Cups will be printed and distributed across the country to pay tribute to thousands of heroes across different lines of work and volunteer efforts
- Tim Hortons Hero Cups are expected to be in restaurants later this summer
Starting today, Tim Hortons is calling on Canadians to nominate the hard-working essential workers and other frontline heroes they know for a chance to be featured on limited-edition Tim Hortons Hero Cups that will be available across the country.
Guests can nominate adults who have been on the frontlines during the pandemic, including but not limited to health-care workers, first responders, truck drivers, retail staff, government workers, public transit staff, and anyone else who has worked to keep the country running in these difficult times.
The Tim Hortons Hero Cup designs feature large "Thank You" and "Merci" messages in place of the Tim Hortons logo and will have the names and professions of 100 heroes wrapping around the cup.
One of those already selected to be featured on a Tim Hortons Hero Cup is Debra Conway-Chung, a Registered Nurse Manager of Access and Flow at St. Joseph's Health Centre in Toronto. During the pandemic, she has written inspirational messages on her masks to inspire patients and co-workers during challenging moments.
"Nursing is truly a calling and I don't feel like a hero. I truly love what I do," said Conway-Chung. "It's an amazing gesture Tim Hortons thought of and I will be nominating many people I know who have been selfless and instrumental throughout this pandemic."
To nominate someone for their chance to be featured on a Tim Hortons Hero Cup, visit herocups.timhortons.ca. Nominees will be contacted and asked to provide their consent before being considered for the inclusion of their name on a Tim Hortons Hero Cup. Nominations will be open until June 24. All selected heroes will also be featured on timhortons.ca.
"Frontline workers have been the backbone of our communities during these extremely difficult times. Like all Canadians, we want to ensure that we continue to show our gratitude and appreciation by shining a spotlight on them," said Hope Bagozzi, Chief Marketing Officer of Tim Hortons.
"Since the beginning of March, with our 1,500 restaurant owners across Canada, Tim Hortons has worked to feed and fuel frontline and other essential workers by providing over 1.1 million free cups of coffee and baked goods, contributions to local food banks, donations of free Tims gift cards, and more. These limited-edition Tim Hortons Hero Cups are another opportunity to showcase some special people and let us all be a part of acknowledging their amazing contributions."
About Tim Hortons® Canada
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.
SOURCE Tim Hortons
For further information: please contact: mediainquiries@timhortons.com
