From September 14 to September 20, 100 per cent of proceeds from each Smile Cookie will support local charities in Tim Hortons communities from coast to coast to coast.
Every year, Tim Hortons guests and restaurant owners across the country rally together behind the weeklong Smile Cookie campaign. The annual campaign sees 100 per cent of proceeds from each Smile Cookie — a chocolate chunk cookie topped with pink and blue icing drawing out a smile — donated to local charities.
Last year, a record $9.8 million was raised to support over 550 charities, hospitals and community programs across country. Back again for its 24th year, Tim Hortons Smile Cookie week – led by over 1,500 restaurant owners across the country – is a much-anticipated event in so many Canadian communities, like Dunnville, Ontario.
"The annual support for Smile Cookies is so inspiring", says Tim Hortons Chief Marketing Officer Hope Bagozzi, "and given the challenges of 2020, the funding it provides to bolster the work of community organizations is more important than ever."
The Tim Hortons restaurant in Dunnville, run by Ryan DiTommaso, has sold more Smile Cookies than any other restaurant in Canada for the past two years in a row. With a population just under 6,000 people*, DiTommaso's restaurant sold over 42,000 Smile Cookies in 2019, which is the equivalent of almost seven Smile Cookies for every person in Dunnville!
"It is truly amazing to see the generosity of owners like Ryan and guests from across the country during Smile Cookie week," says Bagozzi. "As one of our largest restaurant owner-led initiatives, it supports local charities who need it most. We're so excited Smile Cookie is back for its 24th year."
To participate in this year's Smile Cookie campaign, visit your local Tim Hortons restaurant or place an order for delivery through any Tim Hortons delivery partner.
For a full list of local charities benefiting from Tim Hortons annual Smile Cookie campaign, visit www.timhortons.ca/smile-cookie. Guests can also show how they are supporting the annual campaign by using #SmileCookie hashtag on social media.
Smile Cookie Campaign Facts
- In 2019, the Smile Cookie campaign raised a record $9.8 million across Canada.
- For over 24 years, Tim Hortons restaurant owners and guests have been spreading smiles. The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children's Hospital in Ontario.
- Nationally, Tim Hortons restaurant owners support over 550 local charities, hospitals and community programs through the Smile Cookie campaign.
* | Based on a 2016 Census profile conducted by the province of Ontario. |
About TIM HORTONS®
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.
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