Tim Hortons® announces its annual Camp Day is coming on August 12, supporting virtual Tims eCamp this year
- On August 12, 100% of proceeds from sales of hot coffee and — NEW this year — iced coffee will be donated to the Tim Hortons Foundation Camps
- Between July 29 and August 12, donate $2 and receive one in four bracelets inspired by Tims Camps values: Empower, Dream, Believe and Inspire
Over the past four decades, the Tim Hortons Foundation Camps have helped nearly 300,000 youth from disadvantaged circumstances change their stories for the better. This year on August 12, Tim Hortons guests from coast to coast to coast can join our 1,500 restaurant owners in celebrating one of the most cherished single-day fundraisers in Canada — Camp Day — to help support thousands of campers from every Tim Hortons community.
While this year's annual Camp Day plans may be scaled back in restaurants to follow local health and safety requirements, restaurant owners across the country are still coming together to donate 100 per cent of sales from hot coffee and, new to Camp Day this year, iced coffee, to the Tim Hortons Foundation Camps.
"The cornerstone of the Tim Hortons brand is how we support the communities where we live and work," says Duncan Fulton, Chief Corporate Officer of Tim Hortons and Chair of the Tim Hortons Foundation Camps. "The most prominent community contribution we make, with our guests, is on Camp Day. Every year, Canadians collectively raise millions of dollars on Camp Day and they can feel very proud of how they have changed so many lives through supporting the Tim Hortons Foundation Camps."
Earlier this spring, as a result of the ongoing COVID-19 pandemic, Tim Hortons Foundation Camps announced an all-new digital camp experience, Tims eCamp. Tims eCamp officially kicked off during the first week of July and will run for eight full weeks. Participating campers have been grouped into eCabins and are being supported and guided by trained eCounsellors to build social, emotional and developmental skills.
"Whether we're in-person at one of our seven camp locations, or virtual at this year's Tims eCamp, our leading youth development programming can be life changing for our youth who need it most," says Dave Newnham, President of Tim Hortons Foundation Camps. "Whether it's an increase in self-awareness, the ability to build positive relationships, or develop healthy behaviours and attitudes, our goal is to make a positive impact and support our campers in achieving important life skills."
Tims Camps support kids throughout their youth between the ages of 12 to 16 – an important developmental time that helps shape who they will become as adults. Through the multi-year Summer Program, youth learn skills like leadership, resilience, and responsibility. They become empowered to believe in their own potential and change their stories for the better.
Whether they are supporting from home or on the go, here are ways Tim Hortons guests across Canada can participate in Camp Day this year:
- Place an order for hot or iced coffee at a Tim Hortons restaurant, or for delivery
- Until August 12, donate $2 in restaurant or on the mobile app and receive a Camp Day bracelet in one of four vibrant colours with an inspirational message based on the Foundation's values: Empower, Dream, Believe, Inspire
- Round up your order in restaurant with the balance of the dollar going towards the Tim Hortons Foundation Camps
- Make a one-time or monthly donation any time at www.timscamps.com
- Help raise awareness and raise funds for Camp Day by joining the #CampInForCampDay social media challenge at https://thcf.akaraisin.com/ui/CampInForCampDay
How to Join the Camp Day conversation:
- Use hashtag: #CampDay
- Like on Facebook: @TimHortonsFoundationCamps
- Subscribe on YouTube: @TimsCamps
- Follow on Instagram: @TimsCamps
- Follow on Twitter: @TimsCamps
Camp Day History:
In 1986, a group of Restaurant Owners in Atlantic Canada decided they wanted to have a Tim Hortons camp in their region, just like the first camp that was established in Parry Sound, Ontario. They came up with the idea to donate the proceeds of coffee sales from one day from every Atlantic Canada restaurant to fund a new camp. On May 6, 1987, the "First Annual Tim Horton Children's Foundation Day" occurred, raising over $131,000. With some additional fundraisers and donations, the Tim Horton Children's Camp opened in 1988 on the shores of the Northumberland Strait in Tatamagouche, Nova Scotia. It wasn't until 1991 that the fundraiser went chain-wide and every Tim Hortons location from coast to coast to coast was donating coffee sales on what they referred to as "Camp Day Canada."
About Tim Hortons® Foundation Camps
Tim Hortons® Foundation Camps is a non-profit charitable organization founded in 1974 helping kids to their stories for the better. A leader in youth development programming, Tims Camps support youth from low income homes between the ages of 12 to 16 – an important developmental time that helps shape who they will become as adults. Through a multi-year, camp-based change program, youth learn skills like leadership, resilience and responsibility, which empower them to believe in their own potential and change their stories for the better. With seven camps in North America that run year-round Summer and School Programs, youth are supported to thrive when they return home, to excel in post-secondary education, to succeed at work and to contribute positively to their communities. The Foundation's funding comes from Tim Hortons Camp Day, fundraising activities, special events, and year-round public donations collected through counter and drive-thru coin boxes, as well as other donations. More than 295,000 kids have attended a Foundation camp at no cost to them or their families. For more information about Tim Hortons® Foundation Camps, please visit timscamps.com.
About Tim Hortons® Canada
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.com.
SOURCE Tim Hortons
For further information: For media inquiries, please reach out to: Shannon Hall, Tim Hortons Foundation Camps, shannon.hall@thfc.com; Meghan Giffin, Tim Hortons, mgiffin@timhortons.com