Tim Hortons® Announces Changes to Roll Up The Rim To Win® in Light of Current Public Health Environment

Tim Hortons removes Roll Up The Rim paper cups for the health and benefit of guests and over 100,000 restaurant team members in light of current public health environment
Tim Hortons is redistributing all $30 million of prizes to restaurant giveaways and the digital contest across Canada
$14 million of free coffees and hot beverages will be given away at participating Tim Hortons restaurants; approximately $1 million per day for first two weeks

Tim Hortons announced changes today to its iconic Roll Up The Rim To Win contest running between March 11 to April 7, 2020 throughout Canada.

Tim Hortons is eliminating paper Roll Up The Rim cups due to the current public health environment and redistributing all $30 million of prizes to restaurant giveaways and the digital Roll Up The Rim contest.

Tim Hortons is making this decision in the best interests of guests, restaurant owners and over 100,000 team members. Tim Hortons does not believe it's the right time for team members in our restaurants to collect rolled up tabs that have been in people's mouths during this current public health environment.

Tim Hortons recognizes that some guests will miss the excitement of rolling up the paper cups, even for good reason given the current public health environment. This is why Tim Hortons has made the digital contest even more exciting with $16 million of prizes – in addition to the $14 million giveaway at restaurants that all guests can benefit from, regardless of whether or not they play our digital game.

Tim Hortons is working with its sustainability team to responsibly collect all of the paper Roll Up The Rim cups to ensure they are appropriately recycled.

$14 Million of Free Coffees and Hot Beverages Will be Given Away at Participating Tim Hortons Restaurants; Approximately $1M Per Day for First Two Weeks
Tim Hortons is redistributing $14 million of prizes currently under the rims of Roll Up The Rim cups to $14 million of free coffee and hot beverage giveaways at restaurants for guests who make a coffee or hot beverage purchase* – approximately $1 million per day for the first two weeks. This also represents 1:9 odds per transaction at participating restaurants.

Tim Hortons cash registers, at participating restaurants, are being programmed to randomize the coffee and hot beverage giveaway and winning guests will automatically be credited for their beverage at the time of purchase.

All the other prizes currently under the rims of Roll Up The Rim cups, including cars, TVs, reward miles, pre-paid gift cards and Tims gift cards can now be won through the digital Roll Up The Rim Contest that runs for the entire four-week period.

$16M of Prizes to Be Won in the Tim Hortons App or at rolluptherimtowin.ca
Tims Rewards members will earn digital rolls when they scan their Tims Rewards loyalty card or app when making any hot beverage purchase during the four weeks of the contest.

And now, all Tims Rewards members will have a chance to win $16 million of prizes during the four weeks of the contest, including all of the major prizes previously announced for Roll Up The Rim: 2020 Hyundai IONIQ Electric or Hybrid Vehicles, Samsung Smart TVs, AIR MILES^® Reward Miles, CIBC Prepaid Cards and TimCards.

Tim Hortons expects that digital odds of winning a coffee, hot beverage or baked goods will be better than the 1:9 odds at restaurants.** Final odds of winning any of the digital prizes will ultimately be determined by the number of guests who play.

Anyone can sign up for the Tims Rewards loyalty program by downloading the app, creating an account and providing your email address.

More than 7.5M guests have joined the Tims Rewards program that allows members to earn and save points to get free menu items from Tim Hortons.

Tim Hortons Quote:
"We will always do the right thing for guests, restaurant owners and 100,000 team members. Given the current public health environment, we decided to make a change to our contest. We have redistributed all $30 million of prizes to restaurant giveaways and our digital Roll Up The Rim contest," said Hope Bagozzi, Chief Marketing Officer, Tim Hortons.

*No purchase necessary available.
**Based on current modeling.

^™/®The Hyundai name, logos, product names, feature names, images and slogans are trademarks owned or licensed by Hyundai Auto Canada Corp. Hyundai Auto Canada Corp. is in no way connected to the management of this Contest.

^®†™† Trademarks of AM Royalties Limited Partnership under license by LoyaltyOne, Co. and Tim Hortons Advertising and Promotion Fund (Canada) Inc. LoyaltyOne, Co. is in no way connected to the management of this Contest.

CIBC is a registered trademark of Canadian Imperial Bank of Commerce. CIBC has not sponsored or offered this Contest.

Samsung is a registered trademark of Samsung Electronics Co., Ltd. used with permission. The Contest is in no way sponsored, endorsed or administered by, or associated with Samsung Electronics Canada Inc. or Samsung Electronics Co., Ltd.

About Tim Hortons^® Canada
In 1964, the first Tim Hortons^® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits^® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.com.

SOURCE Tim Hortons

For further information: Meghan Giffin, Account Executive, North Strategic, Meghan.giffin@northstrategic.com